One of the most challenging parts of freelancing is gaining visibility to grow your business. Securing new clients can be just as time-consuming as doing the actual work. Here are some tips to help you share your fantastic product or service:
Here are some tips to help you share your fantastic product or service:
- Make your portfolio stand out: Because freelance businesses are booming, potential clients have many options. Make your portfolio stand out by using unique and engaging templates.
- Network, network, network: Part of growing a freelance business is constant self-marketing — and that means telling people about your business. Go to events, bring up your services at dinner parties, and post online often to draw new customers to your site.
- Keep learning: Just as you’re responsible for your business’s visibility, you’re responsible for your professional development. You’ll only be able to raise prices or gain higher-paying clients if you can deliver better work than when you started. Keep up with industry trends, take courses to improve your skills, and develop a growth mindset to scale your business.
- Consider being an LLC: Registering as a limited liability company (LLC) makes paying taxes more straightforward and protects you from some liability risks.
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